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Look forward to a superb program at Content Marketing Masters 2018.

Attractive sessions of content marketing experts are waiting for you at the conference! There will also be the possibility to switch anytime between two parallel lecture tracks.

As soon as the first speakers and sessions are fixed, you will find them here on this page.

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Content Marketing Masters 2018

Time Track 1 Track 2
08:00 - 09:00
08:00 - 09:00 Registration
09:00 - 09:15
09:00 - 09:15 Welcoming Adress
09:30 - 10:15
09:30 - 10:15Session 2 tba
Speaker 2 tba
10:30 - 11:15
10:30 - 11:15Case Study
Daniel Kaliner & Sabrina Hamm
11:30 - 12:15
12:15 - 13:15
12:15 - 13:15 Lunch
13:15 - 14:00
13:15 - 14:00Session 7 tba
Speaker 7 tba
13:15 - 14:00Session 8 tba
Speaker 8 tba
14:15 - 15:00
14:15 - 15:0020/25 Ad Dialogplattform
Stephan Giesler
15:00 - 15:30
15:00 - 15:30 Coffee Break
15:30 - 16:15
15:30 - 16:15Session 12 tba
Speaker 12 tba
16:30 - 17:15
16:30 - 17:15Session 13 tba
Speaker 13 tba
16:30 - 17:15Session 14 tba
Speaker 14 tba
Ab 17:15
Ab 17:15 Drinks & Networking

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Content Marketing Masters 2018

#weilwirdichlieben: How the BVG succeeded in winning over the hearts of their customers

The BVG is Germany’s largest regional public transport company. In 2017, over 1 billion customers used our service, which includes buses, metro, trams and ferries. Our aim was to improve the image of the BVG with the campaign "#weilwirdichlieben" as well as to increase the sympathy and strengthen the overall brand. If and how this goal was achieved, will be presented in this keynote.


#weilwirdichlieben: How the BVG succeeded in winning over the hearts of their customers

09:30 - 10:15
Track 1

The BVG is Germany’s largest regional public transport company. In 2017, over 1 billion customers used our service, which includes buses, metro, trams and ferries. Our aim was to improve the image of the BVG with the campaign "#weilwirdichlieben" as well as to increase the sympathy and strengthen the overall brand. If and how this goal was achieved, will be presented in this keynote.


Session 2 tba

09:30 - 10:15
Track 2


Case Study

10:30 - 11:15
Track 1


The organic reach on Facebook is dead. What now?

10:30 - 11:15
Track 2


What B2B marketing has to do with good whiskey

11:30 - 12:15
Track 1

Effective content marketing should be made like good whiskey. get access to potential and existing customers through four steps: cultivation, harvesting, distilling and maturing are four chapters you want to consider in modern marketing. Highly specialized mid-size companies have a big advantage, when they want to pro-fessionalize their marketing. Even small target groups are defined by their existing interest and can be addressed more easily. Unlike traditional marketing, modern B2B marketing on valuable content is much more effective. In this presentation you will get the key to the basic effects of Content Marketing in Business to Business. You'll learn why most companies still confuse content marketing with PR. And you'll see why medium-sized companies fail with modern marketing, even though they could be easily effective.


Campaign Algorithms – a new lead agency model

11:30 - 12:15
Track 2

The tasks of marketing in companies have changed massively in recent years. Creative competence, content know-how, and digital understanding are in huge demand. The constant introduction of new platforms, the danger of negative digital feedback or the integration of CRM systems create new challenges for communicators every day. The solution is to apply the principles of "Campaign Algorithms": Campaigns integrating these principles (following the successful model of classical advertising) have a creative nucleus, and so are able to surprise, touch emotionally and convince the audience. However, they are also created with data and technological concepts across all online and offline channels and controlled in individual target group segments. Campaign Algorithms enable effective marketing that is further reaching than digital campaigns, more creative than performance campaigns, and more effective than classic campaigns. They are the lead agency model of the future.


Session 7 tba

13:15 - 14:00
Track 1


Session 8 tba

13:15 - 14:00
Track 2


Strategic Content Marketing: From Marketing Instrument to Management Discipline

14:15 - 15:00
Track 1


20/25 Ad Dialogplattform

14:15 - 15:00
Track 2


Native Advertising – Localization in Content Marketing

15:30 - 16:15
Track 1

Native advertising seems to have finally arrived in our marketing mix. But is it really so? How sure are we that we really do native advertising as it should be? This presentation is about getting to understand the best known three native advertising formats, their characteristics and their use in content marketing.


Session 12 tba

15:30 - 16:15
Track 2


Session 13 tba

16:30 - 17:15
Track 1


Session 14 tba

16:30 - 17:15
Track 2


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