- Andreas Wander Textbroker
- Bert van Loon
- Brian Dean backlinko
- Bruno Kollhorst Techniker Krankenkasse
- Christian Lea Newcast GmbH
- Danny Ashton NeoMam Studios
- Dr. Stephan Tiersch Kresse & Discher
- Edward Wood Babbel
- Ingo Kahnt Performics-Newcast GmbH
- Jo Petty Brandwatch
- Joachim Günster StoryMaster
- John-Erik Jordan Babbel
- Kai Rieke Project A Ventures
- Maik Metzen PerformicsAKM3
- Matthäus Michalik PerformicsAKM3
- Mirko Lange talkabout
- Rahel Anne Bailie Scroll LLP
- René Kühn Contilla
- Russell Smith BBC News
- Samuel Scott logz.io
- Svenja Teichmann crowdmedia GmbH
- Yiğit Konur SEOZEO
Andreas Wander has been dealing with content marketing and search engine optimization for seven years. Since 2010, he has been head of business development for Germany, Austria, and Switzerland at the worldwide leading content marketplace Textbroker. In this position, Andreas advises companies for their content needs and with their process optimization, as well as helping them convert content trends into new services. Andreas Wander is a docent in the field of content at the academy for search engine optimization (afs) and teaches search engine optimization at Hochschule Fresenius in Idstein. He has also spoken at conferences such as SEO Campixx and SEO Day.
Bert van Loon
Bert van Loon (NL) grew up in B2B-publishing, experiencing the industry’s open-heart surgery called “switching from print-only to cross media” from the operation theater. Over the last years he has been delivering modern marketing communication strategies to non-publishing organizations using his publishers’ experience to help them building an audience, starting a dialogue and turning eyeballs into business leads. His motto: “I believe #ContentMarketing is to today, what advertising was to the 60s! Mad Men become Meaningful Men!” If he’s not traveling or working at clients’ premises you can find him at his work place on the ancient SS Rotterdam Ocean Liner.
Backlinko was founded by Brian Dean, an internationally-recognized entrepreneur and SEO expert. Brian specializes in providing marketing professionals and entrepreneurs practical strategies they can use to get more search engine traffic. Since February of 2010 Brian has built a growing internet marketing company while traveling in countries like Thailand, Japan, Spain, and Turkey. He currently lives in Berlin, Germany.
Bruno Kollhorst is head of content marketing at Techniker Krankenkasse. He is also a member of the advisory committee “Social Media” at BVDW and was responsible for the buildup and management of the social media team at TK from 2011-2016. Additionally, the media and marketing expert is a lecturer at OnCampus and FH Lübeck, as well as a consultant and a freelance writer. Other than content, social media and digital communication, Bruno’s specialties are brand cooperation and games.
Christian Lea is director of strategy & conception at NEWCAST. Since 2014, he has been responsible for the definition and implementation of content marketing strategies for clients, as well as the strategic business development of the agency. Prior to this, Lea was brand revenue consultant at SoundCloud, where he was responsible for the implementation of brand partnerships in the US market. Among other things, Christian integrated Red Bull, Warner Bros, Levi’s and Recording Academy into the audio platform. Another station of the 40-year-old was the ARD offspring named AS&S Radio. Christian worked there for three years as head of sales & marketing. After his studies, Christian worked as an independent author for different newspapers and radio stations. In 2016, his second audio book “Zugzwang” will be published.
Danny is the CEO and founder of NeoMam Studios, a visual content marketing agency based in Manchester, England. He passionately believes in the power of visual content marketing. He is involved in the ideation process, and also fine-tuning the way the business is promoted and conducts itself, ensuring NeoMam has an edge over the competition. For him, it’s always been about understanding why some ideas are successful, and how to get these ideas in front of the largest audiences in the world.
Dr. Stephan Tiersch
Dr. Stephan Tiersch is responsible for consultation and conception at Kresse & Discher in Offenburg. This means that he works passionately on finding solutions in order to reach people and to be heard and understood. His guiding principle: professional communication needs strategy and emotion. Stephan has been working in the communications industry for 20 years, on the service provider side in particular. Since 2005 he has been dedicated solely to user-oriented communication; prior to this, he worked in PR, video/TV and on entrepreneurial projects. Stephan is a lecturer in marketing at the International School of Management (ISM) in Frankfurt.
Ed leads the Content Marketing Team at Babbel. This team is responsible for the production and distribution of content across six languages on the Babbel Magazine and social channels. Prior to leading the Content Team, he worked for two years in SEM at Babbel devising search, display and video strategies, and for another startup specializing in video learning. He holds a B.Sc. in Psychology and an MA in Political Science, and has also worked as a translator and teacher in Spain, the UK, and Germany.
Ingo Kahnt is managing director at Newcast. Since 2014, Ingo is responsible for managing the agency and has significantly shaped the structure to a content agency. Prior to this, Ingo Kahnt was head of marketing communication at Toyota Germany, where he was responsible for the digital agenda of the company for five years. Additional postings of his long career that has lasted over 20 years are cayenne Gruppe, Wunderman, BMZ!FCA and Springer & Jacoby. Before this, the 47-year-old studied business economics at Bergische Universität Wuppertal.
Jo is the Creative Project Manager at Brandwatch, a social intelligence software company. In her role, she heads up projects for the company’s design team, and most recently helped organise the company’s inaugural Now You Know conference, which took place in Chicago, USA. In her roles before Brandwatch, she run her own content agency where she worked as a copywriter and content consultant.
Joachim Günster has been in the sales business for more than 25 years – mainly with technological products and has been an entrepreneur for just as long. Joachim is a practitioner who has learned to sell. He “studied” sale and has been finding out over the past 20 years, what people are motivated to buy, what triggers the “I want to have this” mentality, and what exactly makes a customer convert into a devoted fan. A keen fan recommends and “sells” products and services and becomes a sales person “pro bono”. Joachim Günster has been analyzing and studying the techniques of many star salespeople for years. Among them superstars from different industries, including Steve Jobs, Barack Obama, and the master of emotions, Steven Spielberg. Joachim Günster is Germany’s expert in storytelling and uses this alongside content marketing know-how for extraordinary success in sales of his customers.
John-Erik is originally from Los Angeles, California. He studied art at The Cooper Union in New York and worked as a video editor in LA before turning his attention to writing. Since moving to Berlin in 2009 he’s written for PLAYBerlin, the Hebbel-am-Ufer and various online publications. He’s been writing about languages for Babbel since 2014.
Kai Rieke is the director of online marketing at the company builder Project A Ventures andis responsible for the performance marketing of the different participations. Before this Kai Rieke was cofounder and manager of the Europe-wide dealing dating agency eDarling. As an online marketing expert Kai has been working in the “internet industry” since 1997 and has invested in several startups as an active business angel.
In 2010, Maik Metzen founded the international SEO agency AKM3 GmbH that, since 2014, belongs to Performics and ZenithOptimedia. The Berlin online marketing agency advises companies in the fields of SEO, SEM, SMM and reputation management and is specialized in international link marketing. Before founding the AKM3 GmbH Maik Metzen ran the SEM, SEO and controlling department of Hitmeister for over two years and during his studies in business economics in Cologne he gathered practical experiences at Spreadshirt in Boston.
Matthäus Michalik is a senior consultant at AKM3 GmbH, a Berlin agency that advises companies in the fields of SEO, SEM, SMM and reputation management, and specializes in international link marketing. Matthäus leads the international link marketing team that serves customers in 14 languages and over 20 countries, and was significantly involved in building up the team three years ago. With his expertise of strategic and technical search engine optimization, he is also a regularly requested speaker on national and international conferences e.g. SEOCampixx in Berlin and SeoZone in Turkey. Before Matthäus came to PerformicsAKM3 he worked in online marketing at Hitmeister and SoQuero. The self-proclaimed technique geek is online 24/7 and rarely puts down his smartphone or laptop. In compensation he likes to travel regularly.
Mirko Lange strategic consultant for content strategy and content marketing. He has more than 20 years of experience in the fields of corporate communications, PR and online marketing. Mirko advises clients such as Deutsche Bahn, HypoVereinsbank and Vattenfall. In addition, Mirko Lange is publicist and docent at three universities for the topics content and social media.
Rahel Anne Bailie
Rahel Anne Bailie is a results-driven, seasoned professional with a strong track record of developing successful digital content projects. She brings a strong understanding of the complexities of managing the editorial and technical aspects of content, throughout the entire content lifecycle, to ensure that content is the driver for existing and emerging channels within the context of a rich customer experience. Her strength as a diagnostician allows her to apply strategic analysis across a range of organisational requirements, aligning the needs of the business, customers, content, and technology, to deliver compelling experiences into existing channels and allow for rapid adoption of emerging channels. She is the Chief Knowledge Officer at Scroll, a trusted content service provider in the UK, where she is building a high-performing content strategy practice and working with clients on content strategies for business impact. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, co-editor of The Language of Content Strategy, and working on a new book on writing for a structured content environment.
After working for OnVista and Axel Springer in the field of content marketing, the business graduate founded Contilla GmbH together with Christoph Teubert in Cologne, 2009. Ever since, René has been dealing with the daily challenges of the “content industry” and placed his bet early on the advantages and possibilities of content marketing. With Contilla and especially with the CMCX (Content-Marketing Conference & Exposition), René has been shaping the industry since 2011 and contributed to the current distribution of content marketing in Germany.
Russell Smith is development editor for digital publishing for BBC News and is at the forefront of digital transformation at the world’s Number 1 news organisation. He worked as a journalist covering Africa for many years, before making the move across into development and strategy.
Session: Engaging the audience
Samuel Scott is Director of Marcom for Logz.io. A former journalist and newspaper editor turned international digital marketing and communications executive, Samuel Scott is a global marketing speaker and crafter of strategic marketing campaigns that integrate both traditional and online marketing. He has spoken at conferences including SMX, BrightonSEO and PMI London and has been quoted by publications including The New York Times, CIO, Adweek, Search Engine Land, and Content Marketing Magazine. Scott is a regular contributor to Moz.
Svenja Teichmann is founder and CEO of crowdmedia GmbH – a consulting agency for social media and online marketing. Other than the agency’s business and consultation tasks, Svenja is an engaged coach, speaker and moderator. At crowdmedia, she advises companies in the field of B2C and B2B in terms of digital strategies with a focus on online marketing, social media and content marketing. Additionally, Svenja coaches employees and executives from companies with questions concerning the digital transformation, digital leadership or other online disciplines.
Yiğit Konur is founder of the largest independent digital marketing agency of Turkey, SEOZEO. The company is the organizer of SEOzone, one of the largest search conferences in Europe, which hosts big names like Rand Fishkin, Will Reynolds and Brian Dean in Istanbul. Yiğit has been working as a judge at European Search Awards and United States Search Award for two years. His man expertise are effective agency management, automation of SEO & content marketing and Google patents & semantic search. In the last three years, Yiğit spoke at different conferences like BrightonSEO, SEMdays and SEOzone.