Speakers

Here you find an overview of all speakers, who have already confirmed. More will follow soon.

  • Bart van Olphen

    After years in the restaurant business in France and the Netherlands Bart learned that every fish had a story. He switched focus from kitchen prep to food procurement and opened Europe’s first sustainable fishmonger and deli in Amsterdam. Since, he personally travelled to countless fisheries worldwide committed to keeping the ocean’s survival a priority. He lives, fishes and cooks together with some of the world’s most amazing fishing communities with the target of offering a communication platform. Three years ago, Bart founded the Fish Tales brand in Europe. Fish Tales cooperates with sustainable and secluded fishing communities around the world to offer consumers fish from sustainable fisheries. Their products are available at Albert Heijn. Together with his girlfriend Bernadien and his children Bo (15), Juul (2) and Ties (just born), Bart lives in Amsterdam.

    Conference: The Fish Tales Times

  • Daniel Kaliner

    Daniel is senior SEO consultant at Performics, one of the three largest agencies for search engine and performance marketing in Germany. He has worked in the agency as strategic and technical adviser since November 2012 and is responsible for the coordination of the advice team. Prior to this, the business economist built up the SEO division at Groupon as head of SEO successfully and conceptualized and implemented international SEO for 42 countries. Due to his SEO knowledge, Daniel attends industry events as a speaker e.g. SEO Campixx. Next to his passion for online marketing, he uses his free time for sport activities such as tennis, riding his racing bicycle and he enjoys traveling.

    Seminars: Content Marketing leicht gemacht – Das Seminar für Einsteiger

  • Daniela Matos Campos

    After studying Economics in Lisbon, the Portuguese Daniela Campos started her career in Santander Bank as Sales and Business Development Manager in Oporto. After her first experience abroad with Erasmus program she wanted to keep on building her international career and decided to come to Germany in 2012. She joined the launch of CupoNation website, a brand new Rocket Internet venture and became responsible for the SEO strategy in different countries. Now she is Head of SEO for the Scout24 group and integrates Content Marketing within her SEO strategy.

    Conference: Data Driven Content Marketing - Storytelling through insider data

  • Gabriele Crepaz

    Gabriele Crepaz is founder of Core Stories. Strategy & Content. Since 2016 Core Stories stands for strategic content marketing and excellent storytelling. Gabriele Crepaz advises companies in the development of an individual content strategy and accompanies them in the implementation of storytelling formats. Until April 2016 she managed the project Storytelling at IDM South Tyrol, formerly known as South Tyrol Marketing in Bolzano. In doing so, she was responsible for the content marketing platform ‘What is driving us’, on which stories about people in South Tyrol are told. She was significantly involved in the strategy and concept of the project and coordinated content, sales, communication and social media management. In 2015, she won with the first German content marketing prize for ‘What moves us’ in the category ‘strategy’.

    Conference: Schluss mit dem Märchen

  • Helge Ruff

    Helge Ruff is the founder and managing director of the social media agency 1-2-social in Munich. Together with his team he manages companies like KFC Germany, NBCUniversal, Freixenett or Constantin Film, as well as insurance companies, energy producers or automotive brands. The agency not only provides strategic support to companies in social media, but also takes care of content creation, community management, campaign design, and social ads. Helge Ruff specialty is the field of social media. He uses this form of communication for companies since Facebook has introduced company pages. In addition, Helge Ruff is active as a speaker, author and lecturer. At the University of Mannheim, he studied business administration with emphasis on marketing, production and physics. His favorite social media platform is Instagram.

    Conference: Content ist nicht gleich Content: Voraussetzungen und Anforderungen von Social Content

  • Karsten Köhler

    Karsten Köhler manages HubSpot’s marketing for Germany, Austria and Switzerland. Before moving to the world of inbound marketing, Karsten spent five years working as an editor in journalism. Today, his work at HubSpot is still very content-led. His goals, however, have changed. He is responsible for generating qualified leads for HubSpot’s growing DACH sales team. He does this by producing high quality blog content for the HubSpot blog on a variety of topics, from marketing experiments, to trends to strategy. In addition to this, he is responsible for optimizing blog posts and landing pages for UX, SEO and conversion.

    Conference: Blog-Views werden zu Leads werden zu Sales – Ein Einblick in den HubSpot-Blog

  • Katja Berghoff

    In the course of her career, the cosmetics & FMCG expert Katja Berghoff was responsible for a wide assortment of network agencies, ranging from comprehensive customer portfolios to international large-scale conglomerates. In January 2015, Katja Berghoff took over as Managing Director of Content Cube, that is responsible for the content marketing of L’Oréal.

    Conference: Influencer-Marketing: Vom Ego-Trip zum Teamplayer am Beispiel von GlossyTalk von Maybelline New York

  • Lydia Flügel

    Lydia Flügel is a SEO Consultant at the international online marketing agency Performics in Berlin. There, she advises clients on search engine optimization and carries out technical and strategic analysis. Before she came to Performics, Lydia worked at MeinFernbus (today FlixBus) for 3 years and was responsible for their Online Marketing, specifically SEO and social media, among other things.

    Seminars: Content Marketing für B2C-Unternehmen

  • Magdalena Mues

    Magdalena Mues is Senior Consultant at Performics (formerly AKM3), one of the three largest agencies for search engine and performance marketing in Germany, based in Berlin and Düsseldorf. Magdalena was responsible for the development of the in-house editorial team. Today she leads the on-page team and manages renowned companies in all areas of on-page optimization. With her expertise in content and strategic search engine optimization, she is also in demand as a consultant at industry events.

    Seminars: Content Marketing für B2C-Unternehmen

  • Maik Metzen

    Maik Metzen is CEO of the international online marketing agency Performics at the Berlin office (formerly AKM3), where more than 170 employees are currently employed. With over 2,400 employees in 57 countries, Performics is one of the top three performance agencies worldwide. Maik can look back on over 11 years of online marketing experience. During his studies in economics at the University of Cologne he gained some practical experience in search marketing at Spreadshirt in Boston, USA. Before the founding of AKM3, Maik Metzen was responsible for the SEM, SEO and controlling department of Hitmeister (now Metro Group) for over two years. At Performics, Maik is head of the Content- & Offpage Marketing, Search Engine Advertising and the Finance Department. In addition, Maik is co-founder of cigar online shop Noblego and co-author of the book “SEO – Strategy, Tactics and Technology”.

    Conference: Session tba

  • Markus Koczy

    As CEO of Performics Berlin, Markus Koczy advises companies regarding strategical, technical and content-related search engine optimization. With more than 2,400 employees worldwide, Performics is one of the three biggest agencies for search engine and performance marketing. During his studies in business economics in Bochum and Dortmund, Markus led the SEO department of a Cologne start up until 2009. Prior to the founding of AKM3 (now Performics), Markus worked at Rocket Internet GmbH for well-known companies such as Zalando and eDarling in the field of online marketing. Because of his extensive experience, Markus has been publicized in leading media outlets covering a wide range of topics in online marketing.

    Seminars: Content Marketing leicht gemacht – Das Seminar für Einsteiger

  • Matthäus Michalik

    Matthäus Michalik is a Senior Consultant at Performics, the leading global performance marketing agency that belongs to Publicis Media. As a global agency, Performics advises companies on the topics of search, social media, content marketing and display advertising, specializing in international websites and projects. Matthäus established and built up the international Outreach team within the agency, which provides support to companies in over 20 countries and in 16 different languages. With his expertise, he is able to advise corporations and provide project assistance on the topics of strategic and technical search engine optimization (SEO), app store optimization (ASO) and marketplace optimization (MPO). In addition to his role as Senior Consultant, Matthäus is also an expert speaker at national and international conferences, including OMCap in Berlin, SEMCamp in Poland and SEOZone in Turkey. Before he joined Performics, Matthäus worked in online marketing at Hitmeister and SoQuero (now BlueSummit).

    Conference: Session tba

  • Stefan Heidrich

    After studying business administration, Stefan Heidrich started his career at the L’Oréal Group in Germany in 2003. After gaining experience in sales, business development, and product development, he has been managing the brand Maybelline since 2015.

    Conference: Influencer-Marketing: Vom Ego-Trip zum Teamplayer am Beispiel von GlossyTalk von Maybelline New York

  • Sven-Olaf Peeck

    After his apprenticeship as a printer and business administration studies at University Sven started to work as an account manager at eprofessional, an AdWords and SEO agency based in Hamburg. In 2011 he founded the consulting agency crowdmedia GmbH with his business partner Svenja Teichmann. In his projects Sven is responsible for the digital strategy of his clients and helps them to find the ideal online mix and allocation of budget. All activities are constantly optimized by measuring the performance through the use of web analytics and campaign tracking. Since 2008 Sven additionally works as a trainer and seminar facilitator and imparts his broad knowledge as well as his first-hand experience in the area of online marketing, e.g. web technologies, web analytics, search engine advertising and social media – among others at the Hamburg Media School, the Chamber of Commerce Hamburg and also inhouse für B2B and B2C companies.

    Conference: Blog und Content Marketing: Back to the roots

  • Vanessa Runge

    Vanessa found her passion for digital media during her Bachelor studies in Business Psychology in 2011. She decided to go deeper into marketing and did her master studies in “Management and Entrepreneurship” (M.A.) at the Leuphana University Lüneburg with the major subject being marketing. At crowdmedia, she advises clients on content marketing strategies since 2016. Her main focus is on the creation of content for social media and influencer marketing.

    Conference: Blog und Content Marketing: Back to the roots