Seminars

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Content Marketing as far as the eye can see! For those, who the conference on June 1st 2017 itself still is not enough for and who would like to get even deeper into the topic, can join our four-hour-long seminars the day before. Whether a content marketing novice or an expert, our seminar program has something for everyone.
In an exclusive round of a maximum of 25 people, our experts speak about content marketing in B2B and B2C. For content marketing novices, our entry-level seminar is the perfect start. Tickets for the seminars are available in our shop.

Seminar 2017

Time Seminar 1 Seminar 2
08:00 - 09:00
08:00 - 09:00 Registration
09:00 - 13:00
09:00 - 13:00Content Marketing für B2B-Unternehmen
Maik MetzenMatthäus Michalik
Time Seminar 3
13:00 - 14:00
13:00 - 14:00 Lunch
14:00 - 18:00
14:00 - 18:00Content Marketing für B2C-Unternehmen
Magdalena MuesLydia Flügel

Seminar 2017

Content Marketing für B2B-Unternehmen

09:00 - 13:00
Seminar 1
✔   Beginner
✔   Advanced
❌   Expert

This seminar is intended for all participants who work in a B2B company and want to start with content marketing or improve their current marketing activities. After an introduction of the basics of content marketing, concrete examples will be used to present various forms of content marketing and to discuss them together with the participants. Planning is a success factor in content marketing. In this seminar a content marketing campaign is planned collectively: starting with the target definition all the way to concrete implementation examples, all phases of a successful campaign are discussed.


Content Marketing leicht gemacht – Das Seminar für Einsteiger

09:00 - 13:00
Seminar 2
✔   Beginner
❌   Advanced
❌   Expert

This seminar is aimed at participants who are looking for an entry into the topic "Content Marketing". As part of a thorough introduction, the topic of "Content Marketing" will be reviewed and explained from multiple perspectives. The aim is to provide certainty as to why an accurate target definition, the planning of a campaign and the measurement of success are indispensable process steps in order to be successful with a marketing operation. Subsequently, a matrix will be developed together with the participants, which serves the evaluation of content marketing campaigns. In the final part of the seminar, mentioned evaluation matrix will be used to evaluate successful and even less successful campaigns of different companies. The result of this evaluation is intended to help understand why some marketing campaigns are successful and others still have potential for improvement.


Content Marketing für B2C-Unternehmen

14:00 - 18:00
Seminar 3
✔   Beginner
✔   Advanced
❌   Expert

This seminar is intended to give all participants a practical insight into content marketing. After a brief introduction of the topic, the various forms of content marketing will be presented and discussed together, using different practical examples. The core element of the seminar is the planning of a content marketing campaign from A to Z. Participants will get to know and apply the essential components of content marketing planning: from the definition of the target, to the generation of ideas and the content creation all the way to the seeding and the success measurement. Moreover, the seminar will focus on the steps, often underestimated by companies, although being crucial for the success of a content marketing campaign.