Seminars

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Content Marketing as far as the eye can see! For those, who the conference on June 1st 2017 itself still is not enough for and who would like to get even deeper into the topic, can join our four-hour-long seminars the day before. Whether a content marketing novice or an expert, our seminar program has something for everyone.
In an exclusive round of a maximum of 25 people, our experts speak about content marketing in B2B and B2C. Tickets for the seminars are available in our shop.

Seminar 2017

Time Seminar 1
08:00 - 09:00
08:00 - 09:00 Registration
09:00 - 13:00
09:00 - 13:00Content Marketing für B2B-Unternehmen
Maik MetzenMatthäus Michalik
Time Seminar 3
13:00 - 14:00
13:00 - 14:00 Lunch
14:00 - 18:00
14:00 - 18:00Content Marketing für B2C-Unternehmen
Magdalena MuesLydia Flügel

Seminar 2017

Content Marketing für B2B-Unternehmen

09:00 - 13:00
Seminar 1
✔   Beginner
✔   Advanced
❌   Expert

This seminar is intended for all participants who work in a B2B company and want to start with content marketing or improve their current marketing activities. After an introduction of the basics of content marketing, concrete examples will be used to present various forms of content marketing and to discuss them together with the participants. Planning is a success factor in content marketing. In this seminar a content marketing campaign is planned collectively: starting with the target definition all the way to concrete implementation examples, all phases of a successful campaign are discussed.


Content Marketing für B2C-Unternehmen

14:00 - 18:00
Seminar 3
✔   Beginner
✔   Advanced
❌   Expert

This seminar is intended to give all participants a practical insight into content marketing. After a brief introduction of the topic, the various forms of content marketing will be presented and discussed together, using different practical examples. The core element of the seminar is the planning of a content marketing campaign from A to Z. Participants will get to know and apply the essential components of content marketing planning: from the definition of the target, to the generation of ideas and the content creation all the way to the seeding and the success measurement. Moreover, the seminar will focus on the steps, often underestimated by companies, although being crucial for the success of a content marketing campaign.