Conference

Look forward to a superb program at Content Marketing Masters 2017.

Attractive sessions of content marketing experts are waiting for you at the conference! There will also be the possibility to switch anytime between two parallel lecture tracks.

Content Marketing Masters 2017

Time Track I – German-speaking Track II – English-speaking
08:00 - 09:00 am
08:00 - 09:00 Registration
09:00 - 09:30 am
09:00 - 09:30 Welcoming address: Andre Alpar
09:45 - 10:30 am
10:45 - 11:30 am
10:45 - 11:30The Fish Tales Times
Bart van Olphen
11:45 - 12:30 pm
11:45 - 12:30Schluss mit dem Märchen
Gabriele Crepaz
11:45 - 12:30Session tba
Matthäus Michalik
12:30 - 13:30
12:30 - 13:30 Lunch break
1:30 - 2:15 pm
13:30 - 14:15Session tba
Maik Metzen
13:30 - 14:15Session tba
Speaker tba
2:30 - 3:15 pm
14:30 - 15:15Session tba
Speaker tba
3:15 - 3:45 pm
15:15 - 15:45 Coffee break
3:45 - 4:30 pm
15:45 - 16:30Blog und Content Marketing: Back to the roots
Sven-Olaf PeeckVanessa Runge
15:45 - 16:30Session tba
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4:45 - 5:30 pm
16:45 - 17:30Session tba
Speaker tba
16:45 - 17:30Session tba
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5:45 - 6:30 pm
17:45 - 18:30Session tba
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17:45 - 18:30Session tba
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Content Marketing Masters 2017

Influencer-Marketing: Vom Ego-Trip zum Teamplayer am Beispiel von GlossyTalk von Maybelline New York

09:45 - 10:30
Track I – German-speaking

These days influencer marketing is an integral part of product marketing. In cooperation with Beauty-YouTuber MrsBella, the cosmetics brand Maybelline New York and the agency ContentCube show how a brand and an influencer jointly create content. It is important for brands to bear in mind some of the characteristics that are elaborated as golden rules in the course of the lecture


Data Driven Content Marketing – Storytelling through insider data

09:45 - 10:30
Track II – English-speaking

Data allows us to collect consumer information. And as marketers it is our job to turn insights into Actions. Measurable actions.  If you collect the right data, you can find out what type of content resonates with your audience. A proper data-driven approach to a content strategy can help companies and SEO Teams to avoid wasting resources by trying to connect with the wrong audiences in the wrong places. Data can help identifying target audiences and their trending topics, channel-specific preferences of potential customers, and the influencers most relevant to those groups.


Content ist nicht gleich Content: Voraussetzungen und Anforderungen von Social Content

10:45 - 11:30
Track I – German-speaking

The requirements for visual content in social media marketing have changed drastically. The problem is, almost no company has noticed this change. They lean back and rest on the "insights" of the past, along the lines of "of course we post awesome pictures". However, the fast-paced developments in social media do not allow for a moment of relaxation. It is certain that everything is different. Companies that are not willing to create image and video material following completely new aspects for their social media channels will disappear sooner or later into the indifference of the users. On the other hand, even small brands, which bribe with creative images, can now overshadow their big competitors. It is time to get a new, yet unknown style in content creation.


The Fish Tales Times

10:45 - 11:30
Track II – English-speaking

Four years ago, Bart founded his own fish and seafood brand Fish Tales. Fish Tales cooperates with secluded fishing communities around the world to offer consumers fish from sustainable fisheries. It shares the content that Bart collects traveling to the most diverse fisheries and thus builds the link between fisheries and consumers by offering consumers a completely transparent supply chain. Currently, Bart is working on a website for Fish Tales, on which content will play a central role. In this way, Fish Tales is to become the largest website about fish and seafood in the Netherlands. At the Content Marketing Masters, Bart explains how he plans to achieve this.


Schluss mit dem Märchen

11:45 - 12:30
Track I – German-speaking

Who spread this myth that stories touch people and that having a hero is all you need? We have too many mediocre stories and too little real content. Content itself isn’t good, but a strong statement. One core message per company. That would be a huge leap in content marketing. How to link all the contents of a brand to a true statement. The user’s benefit. A company’s profit. Steps of an exemplary distillation process.


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11:45 - 12:30
Track II – English-speaking


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13:30 - 14:15
Track I – German-speaking


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13:30 - 14:15
Track II – English-speaking


Blog-Views werden zu Leads werden zu Sales – Ein Einblick in den HubSpot-Blog

14:30 - 15:15
Track I – German-speaking

How do you manage to create content that converts? No business can live off page views alone - no matter how many they get. At some stage these views must turn into leads, from which some will then buy the product or make use of the service. Karsten Köhler explains how to succeed with inbound marketing methods, and shares practice-orientated tips from one of the most successful German marketing blogs.


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14:30 - 15:15
Track II – English-speaking


Blog und Content Marketing: Back to the roots

15:45 - 16:30
Track I – German-speaking

Following the hype created by social media, many businesses have recognized the significance of user-orientated communication. However producing content for social media is not necessarily that sustainable. It makes a lot more sense to become the king of URLs and use social media for distributing content.


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15:45 - 16:30
Track II – English-speaking


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16:45 - 17:30
Track I – German-speaking


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16:45 - 17:30
Track II – English-speaking


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17:45 - 18:30
Track I – German-speaking


Session tba

17:45 - 18:30
Track II – English-speaking