At this year’s Content Marketing Masters, the who’s who of the content marketing industry will be front and centre and waiting to impart their knowledge. The Content Marketing Masters, within the framework of the OMCap 2014, was such a huge success that we are proud to add some internationality this year: UK, Ireland, Netherlands and Poland. Our international speakers come from four different countries, but our German speakers will still feel the love from the home crowd. For who you can expect at this year’s Content Marketing Masters, take a look at the following:
- Aileen Power Wolfgang Digital
- AJ Huisman Kennedy Van der Laan
- Bryan Adams Ph.Creative
- Dr. Veit Etzold
- Frank Vogel VOGEL OBENTZ
- Ingo Kahnt Performics-Newcast GmbH
- James Perrott Zazzle Media
- Jens Nagel-Palomino Performics-Newcast GmbH
- Jochen Förster C3 Creative Code and Content GmbH
- Maciej Wozniak Whites
- Maik Metzen AKM3 GmbH
- Martin Dräger Unruly
- Matthäus Michalik AKM3 GmbH
- Owain Lloyd-Williams Builtvisible
- Patrick Sindt moebel.de
- Sarah Grogan Wolfgang Digital
- Stephen Kenwright Branded3
- Tobias Georgi Lecturio
Aileen is Head of Content at Wolfgang Digital, an award-winning digital marketing agency in Dublin. She has marketed everything from ankle boots to entire countries in her content marketing career, for clients including Tourism Ireland, Red Bull, Aer Lingus, ECDL and Littlewoods Ireland. In five years producing content for brands, she’s gone from magazines to microsites, print to <p>. She’s produced live blogs, infographics, white papers and video, and watched them shared across Facebook, Twitter, reddit and Linkedin. Her specialty is designing content marketing strategies that delight clients, target audiences and search engines equally. She’s most interested in the psychology of content marketing: why people share.
Session: The power of visual content
AJ is the Director Marketing and Business Development of the innovative Dutch law firm, Kennedy Van der Laan in Amsterdam. Previously he was the marketing director of Towers Watson, a leading global professional services company, where he was responsible for marketing and business development in continental Europe, as well as being a member of the marketing leadership team in London. AJ has been working in professional services firms for 19 years and is a regular speaker on the subject of content marketing. To name but a few, he has spoken at Content Marketing World USA, at the B2B Marketing Forum (both in The Netherlands and USA), at FusionMex Antwerp and Content Marketing Denmark.
Session: Content Marketing? It's the law!
Bryan is managing director of the hugely successful Ph.Creative, a 50 strong digital marketing agency which he founded in 2004. He has worked in the digital industry for over 12 years, specialising in inbound marketing, social media and web development. As a business, Ph.Creative has grown exponentially over the last eleven years and is now a key player in the UK’s digital industry, partnering with the likes of Google and LinkedIn and assembling a portfolio of high-profile clients including Virgin Media, Vodafone, MasterCard, Domino’s, Bupa, O2, Dulux and Nationwide. Bryan is also the host of the regular Youtube and Twitter video series #AskPh and he is soon to be a published author of his first book entitled, ‘Getting Goose Bumps; Authentic, Powerful 21st Century Inbound Marketing Made Simple’. He once jumped out of a plane to overcome his fear of flying and gave several stand-up comedy performances to overcome a fear of public speaking, which is testament to his approach to business and innovation and determination to succeed.
Dr. Veit Etzold
Dr. Veit Etzold has been working many years for a variety of large businesses – in media management, banks and start-ups. He was a strategy consultant at the business consultancy firm Boston Consulting Group and a member of the strategic institute, as well as program director for management education at the European School of Management and Technology (ESMT). In addition, Dr. Veit Etzold is a successful author of nonfiction and thrillers. His last two thrillers “Final Cut” and “Seelenangst”, published by Bastei Lübbe, have been in the bestseller list of Spiegel for many weeks and were translated into seven languages. Dr. Veit Etzold is also an author at Harvard Business Manager and a sought-after keynote speaker. He graduated in media science and has a MBA at the IESE Business School.
He has two new books soon to be published, the nonfiction title “Die Finanzkrise – eine tragische Komödie” on April 15th and his new thriller “Der Totenzeichner” on July 16th.
Session: Digital Storytelling
Frank Vogel is founder and managing partner of VOGEL OBENTZ, a strategic agency for holistic, creative brand development – specialized in the development of modern brand positioning. Prior to founding VOGEL OBENTZ, Frank was part of the management at Ogilvy & Mather as head of strategic planning and worked in leading positions at network agencies. He advises customers such as Philips, Unilever, Vodafone, BASF and toom.
Ingo Kahnt is managing director at Newcast. Since 2014, Ingo is responsible for managing the agency and has significantly shaped the structure to a content agency. Prior to this, Ingo Kahnt was head of marketing communication at Toyota Germany, where he was responsible for the digital agenda of the company for five years. Additional postings of his long career that has lasted over 20 years are cayenne Gruppe, Wunderman, BMZ!FCA and Springer & Jacoby. Before this, the 47-year-old studied business economics at Bergische Universität Wuppertal.
My name is James Perrott and I am the Head of Search & Data at Zazzle Media. Day-to-day I head up a team of six Search & Data experts at Zazzle Media and we produce very insightful data and large scale audits which helps businesses and internal Zazzle teams make data informed decisions; no guess work is required. Another large part of my role is dealing with some of the largest brands online from a technical stand point and help them achieve their goals and ultimately grow in organic search through different channels; technical, data lead content strategies and paid advertising. Speaking at the Content Marketing Masters will be a huge honour and I can’t wait to meet you all!
Jens Nagel-Palomino, CEO of Performics and Newcast since 2013, has been working in the network of media and innovation agencies of the Publicis Group for more than 20 years. Prior to this, he was Chief Innovation Officer at VivaKi Germany, a strategic unit of media and digital agencies of the Publicis Group. Jens Nagel-Palomino studied business economics and communication science and started his career at the advertising agency Basta in 1992. He joined More Media, today’s Zenith, in 1994 as a media planner and became the manager in 2003. Under his management, the current content agency network Newcast emerged and is already represented in 14 countries.
Jochen Förster (born in 1969) is chief editor of the Volkswagen brand magazine “Das Auto. Magazin” and “skriptmanufaktura” as well as content strategist for the costumers Volkswagen, Audi and Telekom at C3 Creative Code and Content, Germany’s leading content marketing agency. The journal CP Monitor elected the magazine to the Corporate Publishing Medium with the most accolades in 2014. Prior to his time at C3, Jochen Förster completed his journalistic education at the Henri-Nannen-School and was a consultant of the main editorial office at Hamburger Abendblatt, chief editor at GQ, reporter at Frankfurter Rundschau, and editor at DIE WELT. In addition, he supervised numerous media projects as consultant and journal developer. In 2003, he founded the magazine DUMMY, which he led until 2010.
Maciej has over 9 years of experience in online marketing and his main area of expertise is Search Engine Marketing. Between 2006 and 2009, he was responsible for SEO at main polish media company – Agora (Gazeta.pl). For the last 6 years, Maciej was responsible for setting up and running online marketing agencies (first SearchLab and currently Whites). He worked with global brands like ING, Coca-cola, Norwegian Airlines, Acer, GE Money Bank, Greenpeace. Maciej is believer of White Hat approach to SEO and actively uses content marketing tools in order to build search engine visibility.
Maik Metzen runs AKM3 GmbH alongside two others. The Berlin online marketing agency advises companies in the fields of SEO, SEM, SMM and reputation management and is specialized in international link marketing. Before founding the AKM3 GmbH Maik Metzen ran the SEM, SEO and controlling department of Hitmeister for over two years and during his studies in business economics in Cologne he gathered practical experiences at Spreadshirt in Boston.
Martin Dräger founded the DSG – Dialog Solutions Group in 2002. Under his direction, viral campaigns for customers such as Obi, AEG, T-Online and Olympus were developed. In 2010, Martin founded the social media platform “Shareifyoulike”, which rapidly became the German market leader. In May 2013, Shareifyoulike was taken over by Unruly, the worldwide leading platform for social video marketing. Martin has been general manager of Unruly Germany ever since.
Matthäus Michalik is a senior consultant at AKM3 GmbH, a Berlin agency that advises companies in the fields of SEO, SEM, SMM and reputation management, and specializes in international link marketing. Matthäus leads the international link marketing team that serves customers in 14 languages and over 20 countries, and was significantly involved in building up the team three years ago. With his expertise of strategic and technical search engine optimization, he is also a regularly requested speaker on national and international conferences e.g. SEOCampixx in Berlin and SeoZone in Turkey. Before Matthäus came to AKM3 he worked in online marketing at Hitmeister and SoQuero. The self-proclaimed technique geek is online 24/7 and rarely puts down his smartphone or laptop. In compensation he likes to travel regularly.
Owain Lloyd-Williams is the International Lead at Builtvisible, and recently returned to the UK after spending almost five years in a variety of media roles in China. As well as embarking on a wide range of challenging and interesting international digital projects, he is a keen China-watcher and thoroughly enjoys sharing his passion and ideas on all things Sino side. Fluent in Chinese, Owain also has a strong literary background and enjoys travel, guitar reading just about anything he can get his hands on.
Patrick Sindt is senior content marketing manager at moebel.de, the biggest special search engine for furnishing and living in the German-speaking area. Since 2012, Patrick has been responsible for the fields of content, CRM and social media marketing. Meanwhile, the 37-year-old political scientist looks back on 10 years of experience in the field of successful and profitable customer communication and customer approach, where at his focus has constantly changed the last six years in the direction of online marketing. Prior to his time at moebel.de, Patrick supported diverse SMEs by the implementation of integrated communication measures.
Sarah’s career in digital marketing began in 2008 when she started working in website design and development, email marketing and social media promotion for various non-profit organisations. Her interest and skills in website design, copy writing and advertising led her to formally study Digital Marketing at Dublin Business School in 2013, where she obtained first class honours. Her primary interest is in writing and content marketing for brands. Once she specialised in content marketing, she joined Wolfgang Digital where she develops content strategies, campaigns and content promotion for clients including Oracle Direct, Luxair and CityJet. Sarah loves to be involved in the creative process for infographics and videos for clients and excels at promoting this content on the most effective channels. Her area of expertise is in Facebook advertising where she has achieved some excellent results by getting valuable visual content in front of the right audiences.
Session: The power of visual content
Stephen is Head of Search at Branded3 – a digital marketing based in London and Leeds – and a columnist on searchenginewatch.com. Stephen is from a background in advertising; has an MA in Shakespeare; and now works closely with Branded3’s PR, Content Marketing, Design/Development and Paid Search teams to deliver SEO performance for some of the world’s biggest brands.
Dr. Tobias Georgi is a chief content officer and responsible for content marketing and content quality at Lecturio. He did his doctorate in biotechnology at the research center in Jülich. From 2008 on, Tobias devoted himself to the setup and design of e-learning portals.