Program

You're looking at a website of a past Content Marketing Masters. Get latest information about the Content Marketing Masters here.

Look forward to a superb program on May, 28th 2015. We are in the middle of preparations for the first Content Marketing Masters as an independent event and we are excited to soon publicize pdf-icon-enthe final agenda of the conference.

At this point we can already say: attractive sessions of content marketing experts are waiting for you at the conference! There will also be the possibility to switch anytime between two parallel lecture tracks.

Content Marketing Masters Stammtisch | May 27th, 2015

Café/Bar Vögelchen
Time
7 pm

Everybody interested in online marketing is cordially invited to join our “Online Marketing Stammtisch” on the evening before the conference on May 27th, 2015 at 7pm. We have chosen the café/bar “Vögelchen”. Located between Görlitzer Park and Köpenicker Straße, the “Vögelchen” radiates its very own charm and fits in perfectly with the exuberant Berlin lifestyle. For anyone who would like to get to know our speakers before the conference – this is your chance!   Address:  
Eisenbahnstraße 6
10997 Berlin
U-Görlitzer Bahnhof

Content Marketing Masters 2015

Time
Track 1 | German-speaking
Track 2 | English-speaking
08:00 - 09:00 am
Registration
09:00 - 09:30 am
Welcoming address: Andre Alpar
09:45 - 10:30 am
10:45 - 11:30 am
11:45 - 12:30 pm
12:30 - 1:30 pm
Lunch buffet
1:30 - 2:15 pm
The power of visual content
Aileen PowerSarah Grogan
2:30 - 3:15 pm
Digital Storytelling
Dr. Veit Etzold
3:15 - 3:45 pm
Coffee break
3:45 - 4:30 pm
4:45 - 5:30 pm
5:45 - 6:30 pm
Meet the speakers
Interactive Q&A
From 6:30 pm
Get together & networking

Content Marketing Masters 2015

Erfolgreiches Seeding – wie aus Social Content ein viraler Hit wird

09:45 - 10:30 am
Track 1 | German-speaking

In our time of ‘share buttons’, to convince is to advertise content that fulfils two criteria: Relevance, and a large presence on a variety of sharing platforms. Both will be part of the speech, allowing for the optimal synergy of the two to be discussed with the audience. As a result, there will be an in-depth look at a successful advertising form that is of our time.


Guerrilla user testing content marketing

09:45 - 10:30 am
Track 2 | English-speaking

Analytics platforms give us an insight into how customers engage with content, but in order to understand why our content is working we need to go deeper with our users. We know that user signals are becoming more intrinsic to Google’s algorithms, but how do we influence users to do what we want on our website? Stephen will discuss what we should be looking at and how we should be measuring it without the big budgets required for lab testing.


Vom klassischen CP zum crossmedialen Content-Marketing – am Beispiel “Das Auto. Magazin”.

10:45 - 11:30 am
Track 1 | German-speaking

“Das Auto. Magazin”, which is produced by the content marketing agency C3, is the most successful company medium of 2014. But how does a classic customer loyalty journal become a cross media content marketing experience? In a best practice presentation, chief editor Jochen Förster will provide insights in the strategic development and give helpful tips for target group relevant storytelling on different channels.


Content for China: Insights in marketing to the world’s largest internet market

10:45 - 11:30 am
Track 2 | English-speaking

China has the world's largest internet market, and it's one that is growing and evolving quickly. Yet with the familiar platforms of Google, Twitter and Facebook being largely unused in the area, undertaking content marketing strategy is an entirely different endeavour to what we're used to. Owain Lloyd-Williams, International Lead at Builtvisible, will be taking a look at the structure and functionality of Baidu, Sina Weibo and other key Chinese search and social platforms while offering tips and action points on how to forge engaging content for the Middle Kingdom.


Die 10 goldenen Regeln für erfolgreiches Seeding

11:45 - 12:30 pm
Track 1 | German-speaking

Seeding is one of the most important parts of a successful content marketing campaign and should already be taken into account while planning the campaign. How seeding works correctly, what strategies can be pursued, what channels should be used and what you can learn from successful campaigns will be explained during this session. On the basis of 10 golden rules, it will be explained step by step how seeding of a campaign becomes a success.


Visualize your content! Why it is important to include graphics in your content marketing strategy

11:45 - 12:30 pm
Track 2 | English-speaking

The Internet has changed our brains. The study shows that humans now have a lower attention span than goldfish. We have problems with reading blocks of text. This is why it is crucial to visualize our message and add pictures to our blog post, to make it easier to digest for users. Presentation includes a lot of studies, tips, examples and case studies.


Case Study – Lecturio Content Marketing

1:30 - 2:15 pm
Track 1 | German-speaking

So far it has been the case that content marketing is the new SEO. For us, content is the new content marketing. With the help of the content marketing strategy and specific examples of Lecturio, Tobias will show you how content marketing blends with their products and that way, they don’t produce external links but assets. He will show you: How to create persona sheets and how they derived content maps from that; how Lecturio is structurally positioned in order to create high quality content for certain target groups; how Lecturio spreads this content; how this content blends with the products and becomes an asset and what results they have accomplished so far.


The power of visual content

1:30 - 2:15 pm
Track 2 | English-speaking

Why does some content get shared and not others? What makes a video, photo or infographic go viral – and if does, will that really affect your bottom line? Aileen and Sarah from Wolfgang Digital will answer these questions and more. Drawing on research studies from the field of psychology, they will explain the success behind famous ‘viral’ case studies and present more that will inspire you. They’ll finish with tips on how your brand can create powerful visual content that users will want to share.


Digital Storytelling

2:30 - 3:15 pm
Track 1 | German-speaking

Especially in the digital world, we drown in information. At the same time, our attention span shrinks and the competitors are only one click away. Only companies that position themselves uniquely and communicate accordingly will survive – with content marketing and digital story telling. This session will show you how.


Using data to create unbeatable content marketing campaigns

2:30 - 3:15 pm
Track 2 | English-speaking

The way people consume content marketing is changing and this is proving challenging. This session will help you understand a bulletproof methodology that puts data at the heart of your content marketing strategy to ensure your content is found/read. Creating the right ideas for the right audience on the right platform is a MUST, and this talk will show you how!


Content braucht Marke und Marke braucht Content. Moderne Markenführung als Voraussetzung für Content Marketing

3:45 - 4:30 pm
Track 1 | German-speaking

Why is it still so difficult for many companies to turn content marketing into action? On the one hand it is because of the classic structures and processes in marketing organizations, on the other hand it is because of antiquated imaginations of brands and their classic models. How can modern brand management help? The session shows how a shift from classic to modern brand management fructifies content marketing. From promise to attitude, from attention to appropriation, from benefit communication to real benefits.


Content marketing? It’s the law! Practical insights and useful content marketing tips from Dutch innovative law firm Kennedy Van der Laan

3:45 - 4:30 pm
Track 2 | English-speaking

Getting busy Lawyers to blog, tweet and make eBooks is quite a challenge... However, at the innovative Dutch Law Firm Kennedy Van der Laan they managed to do just that. In just under three years their Director Marketing & Business Development Albert Jan (AJ) Huisman rolled out a complete Content Marketing Strategy for the firm and now they are seeing the results. How did Huisman enthuse the firm, what kind of challenges did he and his team face and how did they overcome the critical opinions of their Lawyers? He will show, through real-life practical examples, what he has done to get Lawyers within his Law Firm to love Content Marketing, how it brings in tangible results and how it can help you to get started or reach the next level.


Praxiscase: Tägliche Herausforderungen und Lösungen des Content Marketings der Spezialsuchmaschine moebel.de

4:45 - 5:30 pm
Track 1 | German-speaking

moebel.de, the biggest German-speaking portal on the topics of furnishing and living, counts more than 2,000,000 visitors per month. The employee responsible for content and CRM, Patrick Sindt, grants an insight into the practice of systematic content marketing of a special search engine: How to manage organization, production and effective spreading of content? What role do newsletters and social media play? How does content marketing pay off on a daily basis? The speech is not a best case scenario but experiences straight from business practice.


Getting goosebumps: The business of making an emotional connection with your audience

4:45 - 5:30 pm
Track 2 | English-speaking

We now produce more content every 48 hours than was ever produced from the dawn of mankind up until 2003. Our marketplace is becoming ever more congested with fresh content competing for the attention of our audience and it’s becoming exponentially harder to break through and communicate effectively. 'Getting Goose Bumps' will provide you with an insight into what it takes to ensure your content has the greatest chance of being found, appreciated and shared by a relevant audience that matters to you and your business. This presentation will help you put the emotion and the art of storytelling into your content marketing to create more authentic and engaging connections which have a chance of converting in to sales and lasting business relationships.


Content Agenturen sind die Mediaagenturen von morgen

5:45 - 6:30 pm
Track 1 | German-speaking

Classic online advertising has exceeded its initial horizons. Decreasing click rates, declining recognition and the well-known “Zalando effect” lead to disastrous efficiency value. Content marketing is helpful in getting out of the impasse. With multi-valued content, the brand can be pushed and the media budget can be used to its optimum potential In particular, this session shows the importance of a range in connection with content and describes how to make content successfully scalable.


Meet the speakers

5:45 - 6:30 pm
Track 2 | English-speaking

Our international speakers will answer all your questions: Stephen Kenwright, Owain Lloyd-Williams, Maciej Wozniak, James Perrott, Bryan Adams and the ladies from Wolfgang Digital.