We will bring these specialists in the field of Content Marketing on to the stage on October 8th, 2014 for the Content Marketing Masters. The venue for the event is the dbb forum berlin. 14 sessions about Content Marketing are awaiting you!
- Amy Thibodeau Facebook
- Bernd Krämer Cream Colored Ponies
- Charles Kautz TaylorMade-adidas Golf
- Dominik Brendel HRS-Gruppe
- Dr. Andreas Bersch Agentur BRANDPUNKT
- Hannah Smith Distilled
- Jessica Gioglio Social Media Strategin und Autorin
- Kieran Flanagan HubSpot
- Lauren Pope Brilliant Noise
- Lukas Kircher Agentur KircherBurkhardt
- Maik Metzen AKM3
- Marcin Chirowski EF - Englishtown
- Matthäus Michalik AKM3
- Olaf Amazon EU
- Oliver Bentz OBENTZ. Consulting. Strategy. Content.
- Pit Gottschalk Axel Springer
- Ralf Lülsdorf Deustche Telekom AG
- Ross Hudgens Siege Media
- Stefan Fehm Burda Creative Group
Amy is an author and content strategist at Facebook. Before she moved to the London office last November, Amy led the content strategy team that focused on making user interfaces more comprehensible for companies. At the moment she works on a couple of different projects with a fantastic team of product manager and engineers from England. In her free time she has a try at photography, occasionally she writes about languages for The Guardian and collects ephemera on her blog. Before she started at Facebook, she travelled the world for a year for personal projects and consultation work for Contentini, a web agency boutique she co-founded.
Bernd Krämer has been an online-creative since 1995. He learned his craft as a concept developer at Kabel New Media. Afterwards he went to Jung von Matt – initially as creative director, later on as creative manager. He developed multi award-winning integrated and digital campaigns for the likes of Mercedes-Benz, Hamburger Philharmonic Orchestra, Bosch, Bild and SIXT. He founded Cream Colored Ponies in 2010, a hybrid between a creative and performance agency that makes digital content for brands such as Bertelsmann, brand eins, ENTEGA, Red Bull and tesa. Bernd Krämer is a member of the Art Director’s Club and the British D&AD.
Charlie Kautz is a 27-year old content marketing expert from San Diego, California. He gathered his experiences at the Taylormade-adidas Golf Company, a sub-company of Adidas Group. His tasks involve the management of social business for all three brands of TMaG as well as gathering and granting content in real-time from more than 80 professional golf tournaments. As “PGA tour correspondent” he has given the brand journalism of TMaG a new and, up till now, unique form. His bachelor’s degree in journalism coupled with his background in and passion for golf, photography and writing have contributed to him developing a unique voice for the company in content marketing. T Because of this he was honored with the title “The Best Job in Social Media”.
Dominik Brendel began his career as a passionate marketer at Procter & Gamble in Geneva, where he was responsible for the improvement and re-launch of leading consumer brands in several countries in Western Europe. Dominik worked with leading agencies and advised industry leading organizations and companies in regard to brand and company strategy.
In 2013 he started working for HRS-Gruppe, Europe’s leading online travel agency, as part of the strategy & corporate development team, and today he is the team leader of the social media, content marketing and CRM division as director of customer engagement. Dominik is currently researching and writings his dissertation about the purpose of driven brands and their impact on customers’ behavior at the University of Gloucestershire.
Dr. Andreas Bersch
Andreas Bersch is founder and chief executive of the agency BRANDPUNKT. As “creative business consultancy” BRANDPUNKT accompanies customers in digital brand management – from the strategy to the implementation to full service. Customers of the Berlin agency are, e.g. Bosch, EnBW, Euronics, Ferrero, HSE24 Shiseido, L’Oreal, Yello or Fressnapf. With the blog futurebiz.de Andreas Bersch is a highly respected expert in digital marketing. He contributes his knowledge in the fields of social media marketing and social commerce in regular lectures at symposiums as well as in-house workshops and trainings.
Hannah has worked for 7 years in offline marketing (back then it was called “marketing”), till a fairy godmother told her that the internet would be the future; wise advice, and because of it she switched to online marketing. As content strategist for Distilled, she spends a lot of time convincing companies to build content online: content that sweeps you off your feet (for one or two heartbeats), content that is useful so people engage with the content and want to share the content. She has spoken at different conferences in Great Britain as well as overseas including MozCon, SMX, SearchLove, Brighton SEO and Content Marketing The Show & Think Visibility. She writes for Moz, Distilled, State of Digital & SEO Chicks.
Jessica Gioglio is social media strategist und co-author of “The Power of Visual Storytelling: How to use Visuals, Videos, and Social Media to Market Your Brand”. As approved mastermind, who rocked social media in 2013, Jessica was named as top women. She provided valuable contributions to social media and communication teams of leading companies such as Dunkin’ Donuts, Tripadvisor, State Street and Comcast. Alongside her efforts as speaker at different social media and tech-conferences, Jessica writes for the Convince&Convert blog about best practices in social media. She founded and runs The SavvyBostonian – a Boston focused lifestyle blog.
Session: The vision gap and era of infobesity
Kieran Flanagan is marketing director (EMEA) at the marketing software company HubSpot, where he is responsible for the marketing strategy. Kieran is an experienced inbound marketer, speaker at conferences and author with experiences in working for brands, both B2C and B2B. He worked for Marketo and Salesforce where he started their #socialsuccess website in Great Britain. The planned traffic for one year was reached within only 6 weeks. Before Salesfore.com Kieran worked as head of search in a leading Irish digital agency. There he won gold at the DMA Awards in Great Britain for best search marketing campaign.
Lauren is a digital adviser at Brilliant Noise, a digital strategy and innovation agency. With her strategic and customer-first approach Lauren serves customer such as Microsoft Mobile, American Express and Porsche. Lauren has been working in the field of content marketing since 2007. Before Brilliant Noise she worked as an editor at uSwitch, one of the best known British price comparison websites, and later she led the digital marketing division for B2B-brands. One of her biggest achievements was the approval of Plain English Campaign Internet Crystal Mark. Lauren is an experienced speaker and has spoken at many different events including the Content Marketing Show, the London Agile Content Strategy Meetup and the Brighton SEO. She is also one of the organizers of the Brighton Content Strategy Meetups.
Session: The vision gap and era of infobesity
The master class “Visual Media Design” at the University of Applied Arts in Vienna led Lukas Kirchner to the field of editorial design. In 2000 he founded MediaGroup Berlin after working at “Die Presse”, “Berliner Zeitung” and “Stern”. Out of MediaGroup Berlin came the KircherBurkhardt agency, which is led by Kircher as executive partner and creative director along with his co-founder Rainer Burkhardt and the partners Burkhard Tewinkel, Frank Kluge and Andreas Schulte. Kircher is a member of ADC which was the executive board for digital media at Forum Corporate Publishing. As a member of ADC Germany and judge of Lead Awards he does his utmost for storytelling and effective design.
Maik Metzen runs AKM3 GmbH alongside two others. The Berlin online marketing agency advises companies in the fields of SEO, SEM, SMM and reputation management and specializes in international link marketing. Before founding AKM3 GmbH, Maik Metzen ran the SEM, SEO and controlling department of Hitmeister for over two years and during his studies in business economics in Cologne he gathered practical experiences at Spreadshirt in Boston.
Marcin is a digital marketer and tech entrepreneur who moved from Poland to London 7 years ago. He has spent the past years focusing on search engine marketing, driven by content initiatives for brands such as The Independent News & Media, Ladbrokes, Kaplan, (Washington Post Group) and EF Education First. He has already gathered experiences with a lot of aspects of digital marketing and has a great success record at global marketing programs for B2C-brands in more than 20 languages. In his current role as global head of content marketing at EF Englishtown, Marcin leads his small team of content marketing experts. Privately he enjoys time with his wife and little son and is interested in everything digital.
Matthäus Michalik is a senior consultant at AKM3 GmbH, a Berlin agency that advises companies in the fields of SEO, SEM, SMM and reputation management, and specializes in international link marketing. Matthäus leads the international link marketing team that serves customers in 14 languages and over 20 countries, and was significantly involved in building up the team 3 years ago. With his expertise of strategic and technical search engine optimization he is also a regularly requested speaker on national and international conferences e.g. SEOCampixx in Berlin and SeoZone in Turkey. Before Matthäus came to AKM3 he worked in online marketing at Hitmeister and SoQuero. The self-proclaimed technique geek is online 24/7 and rarely puts down his smartphone or laptop. In compensation he likes to travel a lot.
Olaf has been active in online business since 1997, to which he came to through software development. Over the years he has been occupationally responsible in an online auction house, Europe’s biggest direct marketing group, in a big media agency as well as in an eCommerce company in the management of principally distribution, marketing and product management. Olaf loves good food, likes to give cooking lessons for friends and runs off his calories if possible with endurance sports and the daily insanity of his kids.
Session: Content: Macht und Ballast
Oliver Bentz has lived and worked in Hamburg since 1999. He started as a copywriter at Kabel New Media. After that he worked as creative director at BBDO InterOne and Jung von Matt/Elbe. He was co-founder and co-owner of the agency blackbeltmonkey and afterwards head of interactive media at Kolle Rebbe. He has been self-employed since 2012 and provides consultancy services. Oliver has been honored with several national and international awards and is a member of the International Academy of Digital Arts and Sciences (IADAS) as well as a judge at the Lovie-Awards.
Pit Gottschalk has been working as a journalist his whole life. Firstly at “Aachener Nachrichten”, at “Mitteldeutschen Express” in Halle/Saale as well as at the evening paper in Munich. In 1994 he moved to Axel Springer Verlag where he climbed up the ladder as chief reporter and later on as chief editor at Sport-Bild where he was head of sport of Welt and WamS. He has been honored as a sports journalist multiple times. In 2009 he started his career in top management: three years as office manager to chairman Mathias Döpfner and since 2012 managing director for content management. Among other things he is responsible for the travel portal myEntdecker and the leading celebrity portal Top.de.
Ralf Lülsdorf has been manager of the international music marketing at Deutsche Telekom since 2003. His field of responsibility involves the management of music related strategic activities at international level as well as the further development of brand image concerned with and within the field of music and entertainment. In addition he is one of the founders of the extremely successful Electronic Beats Program, which started in Germany in 2000 and was extended internationally in 2004. Due to unique live events and a diverse media portfolio, to which belongs an award-winning music magazine as well as an online platform, Telekom Electronic Beats is part of Europe’s most successful music programs.
Ross is founder of Siege Media, a content marketing agency in San Diego, California. Ross is especially well acquainted with topics like content promotion and SEO. In addition he is a frequently requested speaker at different online marketing conferences. His articles on the company’s blog of Siege Media as well as the ones on his private website RossHudgens.com are well known within the online marketing industry.
After his studies in economics in Heidelberg and Munich, Stefan Fehm started his occupational career in the strategic company communication of Bertelsmann AG in Gütersloh. He passed through some stages in publishing at Hubert Burda Media, e.g. publishing management and head of creative marketing at the sales sub-company Burda Community Network. Fehm accompanied the topic content marketing at Burda from the beginning and mainly dealt with the development and marketing of new Corporate Media formats, e.g. for the music sponsoring program “Electronic Beats” of Deutsche Telekom or the eCommerce platform “Mein Paket” of DHL AG. Stefan Fehm is a member of the executive board of Burda Creative Group and runs the capital office in Berlin, where among other things Electronic Beats were publicized and produced.