Program

You're looking at a website of a past Content Marketing Masters. Get latest information about the Content Marketing Masters here.

The Content Marketing Masters as part of the OMCap takes place on October 8th 2014, the second day of the 3-day event. We are happy to present to you the final agenda with interesting topics and well known speakers in the field of Content Marketing.

Content Marketing Masters 2014

Time
Track 1 | German-speaking
Track 2 | English-speaking
08:00 - 09:00 am
Registration
09:00 - 09:30 am
Welcoming address: Andre Alpar
09:45 - 10:30 am
10:45 - 11:30 am
11:45 - 12:30 pm
12:30 - 1:30 pm
Lunch buffet
1:30 - 2:15 pm
2:30 - 3:15 pm
3:15 - 3:45 pm
Coffee break
3:45 - 4:30 pm
4:45 - 5:30 pm
The vision gap and era of infobesity
Jessica GioglioLauren Pope
From 5.30 pm
Get together & networking

Content Marketing Masters 2014

Warum Content Marketing mehr ist als SEO – Die moderne Unternehmenskommunikation

09:45 - 10:30 am
Track 1 | German-speaking

When online marketers speak about content, they often mean a medium for search engine optimization. But the communications of a modern company is more than SEO, advertisement, PR and CRM. The principal purpose of content marketing is to think outside the box and to use content as a lever to open a dialogue with the target group.


Breaking par: Cracking the mold in Golf’s content marketing

09:45 - 10:30 am
Track 2 | English-speaking

There is a great analogy to be drawn from gambling when it comes to content marketing. If you don't play, you can't win. In a hypercompetitive digital age where the odds are stacked against brands in their hopes of winning in a virtual content lottery, I'll share what we've learned at TaylorMade-adidas Golf in our perseverant pursuit of the consumer jackpot.


Guter Content, schlechter Content: auf der Jagd nach Substanz

10:45 - 11:30 am
Track 1 | German-speaking

Everyone wants relevant content, preferably with viral potential. Unfortunately, content is too often created out of thin air. Talking is silver, acting is gold. For many, content marketing is a temporary fashion that will be gone as fast as Second Life and other such internet fads. With the aid of our statistics, we will show why this is not going to happen, who actually needs content marketing, why it makes sense and how you can plan it.


How to setup and manage international content marketing: 7 step framework

10:45 - 11:30 am
Track 2 | English-speaking

Developing a content marketing strategy for one market is challenging enough, but doing it in multiple countries and languages takes the challenge to a new level. Marcin will share his proven 7 step framework for developing and implementing effective content marketing internationally and showcase examples of success.


Was können Unternehmen von BuzzFeed lernen – Social Sharing Content Marketing in der Praxis

11:45 - 12:30 pm
Track 1 | German-speaking

Many companies don’t use their full potential in Social Media. Although many of them can generate a big fan base, companies often fail to disseminate the content. We will show how companies can come up with the right Social Sharing content that will lead to interaction with their target group.


Designing with words: The critical role for marketers and content people in the creative process

11:45 - 12:30 pm
Track 2 | English-speaking

Words are powerful. The right words can help people understand what a product does and what your brand is about. The wrong words can confuse and frustrate your customers and be detrimental to your business. This session is for you if: • You write as part of your job and are struggling to be integrated early enough to have an impact • You’re not sure how to collaborate with designers because you’re 'just the language person' • You want your co-workers to recognize the creative role marketing and content can play in product development and design thinking • You want some tips about how to use language to clarify and unite people around a common goal, product direction or mission. When we’re done, you’ll have a set of strategies and tactics you can use to help shape product experiences, build brands and communicate clearly using the most important tool in your arsenal: language.


Content: Macht und Ballast

1:30 - 2:15 pm
Track 1 | German-speaking

Good content substantially determines the success of websites. But often, content is ballast for the operator. Together we will acquire what online publishers and eCommerce companies can learn from data-driven tests of other market players and how to consistently expand traffic, conversion and content.


Appetite for deconstruction: Lessons in virality from Axl Rose

1:30 - 2:15 pm
Track 2 | English-speaking

“We want to blow up the internet” they said... “Figuratively, we assume” was our reply. What makes a piece of content 'shareable'? Hannah shares the highs and lows of creating content that’s designed to be shared and provides tips and insights from the team at Distilled.


Erfolgreiche Strategien für das Content Marketing – Von der Markenvision zum Content Marketing, vom Framework in die Praxis

2:30 - 3:15 pm
Track 1 | German-speaking

The integration of content marketing in the communication of brands challenges decision makers because it is about a paradigm change, not the set-up of a Corporate Blog. Content marketing is not a new “Stand alone”, it can only be successful when it is integrated in the whole communication strategy. Therefore brands need to question the entire package and develop strategies that replace a mere push communication with dialogue through content.


How to get search ROI from your content marketing

2:30 - 3:15 pm
Track 2 | English-speaking

Tired of investing money in SEO and then wondering where the money went? In this session, Ross Hudgens of Siege Media will tell you how to properly invest in SEO, set goals, and then evaluate performance so you don't end up sinking a ton of money into your SEO initiatives without ever seeing the profits from your investments. He'll also share common mistakes that separate the people that make money from content marketing, and those that don't.


Wie mache ich mir Qualitätsjournalismus zunutze, ohne Journalist zu sein

3:45 - 4:30 pm
Track 1 | German-speaking

Pit Gottschalk’s topic is journalism: how can we help journalists to use content marketing for themselves? How to find one’s niche? How to use un-journalistic tools to work efficiently? And vice versa for marketers: how do I benefit from quality journalism without being a journalist? The goal: 100 percent content at 30 percent the cost.


The art & science of content promotion

3:45 - 4:30 pm
Track 2 | English-speaking

Great content marketing is not just about creating the best content. The secret to successful content marketing is being able to promote that content to the right people. Too many marketers think their job is complete once they hit the publish button. For the best marketers, this is when the majority of the work begins. This session is going to be packed full of amazing tips on how you can grow both your traffic and leads by learning the art and science of content promotion. It will include a content promotion framework, a formula to work out the right goals for your content and a whole bunch of content promotion tips.


Curate. Collaborate. Communicate – where Giorgio meets Scooter. Die Content Marketing Success Story von Electronic Beats

4:45 - 5:30 pm
Track 1 | German-speaking

In order to perfectly meet the different target groups of the fan community of Electronic Beats, there are different contents on Electronicbeats.net and the various Social Media channels that differ in media format, style of music and interaction, but ensure a consistent tonality of the complete program. The challenge is to have a suspenseful web profile that includes all cooperation partners – not only on the main website, but also on all relevant Social Media platforms.


The vision gap and era of infobesity

4:45 - 5:30 pm
Track 2 | English-speaking

We look at how digital has changed customers’ relationship with brands, and content is the key area where this shift is being played out. Rather than having to ‘push’ your message on a customer, content offers the alluring possibility that they will want to ‘pull’ it to them. We are marketing in an era of infobesity where consumers are faced with more social media channels and messages than ever before. Learn how the top B2B and B2C companies are cutting through the clutter by curating images, videos and other visuals into powerful stories inspired by their customers. Packed with valuable tips, case studies and examples this presentation will to inspire a visual revolution within your company's content marketing efforts and help you overcome the Vision Gap.